Career

Department: Marketing
Location: New Delhi
Experience: 3+ Years
Industry: Electrical / Infrastructure / Industrial Products

About the Role

HEX is looking for an experienced and results-driven Marketing Manager to lead the marketing and sales activities for the company’s product portfolio. The ideal candidate will be responsible for developing new business, managing customer relationships, achieving sales targets, and expanding the company’s market presence.

Key Responsibilities

1. Marketing & Sales: Promote and sell the company’s products, including:
   
   • Cable Lugs
   • Cable Glands
   • Earthing & Lightning Protection Systems
   • OHE Fittings
   • Exothermic Welding Systems
   • Other related products
2. Customer & Order Management: Manage customer orders, bookings, payments, and related activities.
3. Sales & Business Development: Achieve marketing and sales objectives through direct customer visits and indirect sales via local dealers and distributors.
4. Tenders & Approvals: Handle tenders, vendor registrations, and obtain approvals from utilities, railway bodies, OEMs, and other relevant organizations.
5. Technical & Commercial Coordination: Furnish technical data, drawings, specifications, and other documentation required for tenders, approvals, and customer requirements.
6. Promotional Activities: Plan and manage product promotions through exhibitions, seminars, conferences, and other relevant events.
7. Lead Generation & Conversion: Develop new customers, improve customer conversions, and generate qualified leads and orders.
8. Payment Follow-up: Ensure timely receipt of customer payments as per agreed terms.
9. Business Strategy: Design and implement strategic business plans to expand the company’s customer base and strengthen its market presence.
10. Reporting & Forecasting: Prepare periodic sales, revenue, and expense reports along with realistic sales forecasts for management.
11. Market Intelligence: Identify emerging markets and market shifts while staying informed about new products, industry trends, and competitors.

Candidate Profile

• Experience: Minimum 3 years of relevant experience in marketing, sales, or business development.
• Strong customer relationship and communication skills.
• Experience in B2B sales and business development.
• Ability to handle tenders, vendor registrations, and institutional/OEM sales.
• Strong negotiation, presentation, and follow-up skills.
• Willingness to travel for customer visits and business development activities.
• Ability to work independently and achieve sales targets.